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Pure Collection has become one of the largest direct and online retailers of cashmere in the world.

Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world. As a company, we work exclusively with our goat herders to ensure superb quality at a price that’s fair and right. Cashmere has always remained at the heart of everything we do as we were the first band to achieve 100% sustainable cashmere production. The divine softness and indulgent feel of our sweaters are beyond compare, as it takes four Mongolian goats to create one of our garments, making them as wearable and timeless as they are stylish.

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Opening Hours

Monday 10:00-18:00

Tuesday 10:00-18:00

Wednesday 10:00-18:00

Thursday 10:00-19:00

Friday 10:00-18:00

Saturday 10:00-18:00

Sunday 11:00-17:00

Address

68 Northcote Road, SW11 6QL

Telephone

Call us on: 020 7738 9893

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