Clapham Junction BID is responsible for delivering a number of key strategies and innovative projects, to improve the trading environment for businesses, the shopping experience for residents and visitors, and to drive tourism – all within a safe and welcoming environment while benefitting from opportunities to coordinate activity and save money.
Projects are based on themes outlined in the five-year business plan, with flexibility to respond annually to changing demands.
The Board’s role focuses on prioritising three key themes, highlighted by BID area businesses, during the extensive consultation prior to the November 2018 Ballot – Marketing and Promotion, Safe and Welcoming, Events and Festivals.
1. MARKETING AND PROMOTION
The BID works to attract footfall and customer spend to the town centre by showcasing what the area has to offer using a full mix of marketing tools. New signposting to capitalise on the opportunities created by the busy station interchange, building a new, mobile-optimised town centre website, implementing a social media strategy, helping businesses build their own online presence, and developing employee incentives to shop and buy locally – these are just a selection of initiatives we are developing to build a distinct brand identity for Clapham Junction.
2. SAFE AND WELCOMING
Our wonderful MET officers from Lavender Road Police Station
Roger Lyddon, Local Community Safety Officer & Business Crime Reduction Officer for Wandsworth
The BID works closely with the local authority and police to tackle crime and antisocial behaviour, making the area more attractive and inviting for regular customers, visitors and employees. With initiatives such as street art and planting to brighten up dull areas, along with additional street cleansing for high footfall areas, particularly around Clapham Junction station, we are creating a welcoming gateway to our business community.
3. EVENTS AND FESTIVALS
The BID works with traders’ associations and community groups to promote an exciting annual program of events, raising the profile of the area and highlighting its businesses. This includes investment and support for existing annual events such as the Northcote Road and St John’s Hill summer festivals, along with new events such as the coordinated festive event and campaign to attract extra footfall during the Christmas retail period.
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