This Halloween, families will be able to track a trail of ten charming AV characters - ‘The Luminauts’ - in the heart of Battersea...
This October half-term, The Clapham Junction Business Improvement District (BID) has teamed up with trail experts – High Street Safari – to bring The Luminauts! – a free, interactive, augmented reality (AR) trail – to The Junction locale, creating heaps of Halloween fun for all the family, while driving visitors and footfall to local businesses.
The Luminauts trail is an imaginative, Space-inspired walking trail, specifically designed for families (for a range of children’s ages), who can discover colourful, interstellar heroes (on vinyl stickers) in Halloween window displays across ten businesses, within the BID locale. Children can listen to immersive stories on their smartphone and open the characters in augmented reality (AR) – watching them burst into life in 3D; take selfies, or even record movies with the creatures!
The trail is completely contactless thanks to its cutting edge QR code, web-based platform – so anyone with a smartphone can take part. To play, families simply scan a poster or any trail character with their ‘phone. There’s no need to download any apps or register – it’s completely free – and every participating family will receive a free digital fun pack, even if they are aren't able to complete the trail!
The list of ten participating business is:
- Milo and the Bull – 62 St John’s Hill SW11 1AD
- Lords at Home – 81-83 Northcote Road SW11 6PJ
- Snappy Snaps – 13 St John’s Hill SW11 1TN
- Indian Moment – 44 Battersea Rise SW11 1EE
- Thermomix – 299-301 Lavender Hill SW11 1TN
- Partridges – 295-297 Lavender Hill SW11 1LP
- Pet Pavilion – 18 Battersea Rise SW11 1EE
- Hamish Johnston – 48 Northcote Rod, SW11 1PA
- Love Brownies – 69 St John’s Road, SW11 1QX
- Lush Clapham Junction – Unit 2, The Shopstop Centre, SW11 1R
The trail runs until 31 October and takes just over an hour to walk, but can be completed in more than one visit, or with a break for lunch in the middle! It’s a story driven experience that players can complete in any order and, whilst being engaging and fun, is designed to encourage families to enjoy some exercise and discover hidden parts and the secret gems of Clapham Junction.
Don't forget, every participating family will receive a free digital fun pack, even if they are aren't able to complete the trail. Wishing you a spooktacular experience!
