Presented as part of London Games Festival‘s side events programme

An inspiring day of video gaming and uprising: asses.masses invites you to play out the epic journey of a herd of donkeys trying to get their jobs back.

asses.masses is a custom video game designed to be played from beginning to end by a live audience, one person at a time. It’s a 7+ hour epic story of a herd of unemployed donkeys trying to get their jobs back, all while navigating the perils of a post-Industrial society in which they’ve been made redundant.

Cheeky, political, and best described as Animal Farm meets Pokemon meets Final Fantasy, asses.masses puts the controller in the audience’s hands. It’s up to you to finish the game and discover the space between the work that defines us and the play that frees us.