Top 7 Reasons to Support Our Independents | The Junction
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Top 7 Reasons to Support Our Independents

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Post Date: 18 Nov 2021

In recent times, ‘Shop Local’ has become an increasingly familiar term, particularly during the pandemic, as we rallied to support our local business communities, helping them to navigate the Covid storm.

Many of our small independents bore the brunt of Covid – the same businesses that often demonstrated inspiring and ingenious ways to overcome what seemed like the insurmountable and, in doing so, contributed so much to our communities during such challenging times.

Small Business Saturday 2021 Clapham Junction

Now, more than ever, we want to thank all the amazing independent retail shops, cafés, restaurants, bars, entertainment venues, wellness and beauty businesses who are at the core of our Clapham Junction community. And what better way to thank them by ‘Shopping Local’ on Black Friday, Small Business Saturday and every other day of the year!

Here are the top seven benefits of supporting your local independents…

1. IT HELPS THE LOCAL ECONOMY

Local Economy Small Business Saturday

For every £1 spent with a small or medium-sized business, an estimated 63p stays in the local economy, compared to 40p with a larger business.

2. IT HELPS GENERATE LOCAL JOBS

Indian Moment

Photo credit: Indian Moment, Battersea Rise

According to the Federation of Small Businesses, small and medium-sized businesses employ around 60% of the UK’s private sector workforce. And independent businesses often pay their staff competitive rates to encourage staff retention which, in turn, encourages continuity in customer service.

3. IT HELPS BUILD COMMUNITIES

Photo credit: Alessandro Pizzicheria Grappelli, Northcote Road

Independents are at the very core of our communities – our local butcher, baker, fishmonger, greengrocer, florist, family-run restaurant or pub – they help us put faces to names, encourage us to chat and get to know each other in friendly and welcoming environments and at locally-run events.

4. IT PROVIDES MORE CHOICE

The Source Bulk Foods Small Business Saturday

Photo credit: The Source Bulk Foods, St John's Road

Independents have direct control over the products they source and the services they provide, enabling them to provide unique and tailored offerings which we’re unlikely to find elsewhere.

5. IT ENCOURAGES GREAT CUSTOMER SERVICE

Cafe Parisienne Small Business Saturday

Café Parisienne, Lavender Hill

Small business owners care about their local customers and are engaged with the communities they serve. Building a loyal customer base is key to their success – with the flexibility to reward local and loyal custom, it means we get to enjoy extra savings and treats!

6. IT IMPROVES OUR ENVIRONMENT

Slice Street Bakery Small Business Saturday

Photo credit: Slice Street Bakery, Northcote Road

More and more independents are themselves, sourcing locally to offer their customers products and services with a lower carbon footprint. Combined with the fact that a growing number of independents offer local delivery options, they’ll help minimise the journey your order takes before it arrives on your doorstep.

7. IT CREATES A BETTER PLACE TO LIVE

The Flower Stand Small Business Saturday

The Flower Stand, Northcote Road

Finally, if your home is near a high street full of thriving businesses, you’re likely to benefit from a boost in property value which is a nice little bonus and a great reason to support local!

#supportlocal #shoplocal #SmallBizSatUK #SmallBusinessSaturday

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